Dag Knudsen:
A Man Who “Walks His Talk.”

Dag Knudsen, P.E., FACEC is teaching America’s design and construction professionals a better way to create productive presentations and proposals and deal with price issues. As a result, practitioners experience dramatically increased win and capture rates, to wit:

“Dag, your process is a ‘winner.’ We’re now 3 for 3.”
 This was stated 8 weeks after the seminar.
    —DM, Anaheim, CA.

Your seminar leader offers extensive (35 years +) experience with business development and sales in private practice AND in private industry. He knows how to win when competition is tough. Clients have verified this, to wit:

”Dag, you can quote me. Your method works. We practiced on
 a job we did not expect to get. We won. This $7.5 Million project
 is significant for our company.”
    —Consulting engineer in Long Beach, CA

The nations largest and most successful professional and construction organizations have benefited from Dag’s proven methods in business development. How? They have increased their win rates by training their technical staffs in the process known as Theme-Modular™ persuasive communication methodology, to wit:

“Dag Knudsen has a unique presentation that is of
  exceptional value.”
     —Transportation engineering department head, at CH2M HILL

Dag has over 35 years in sales of professional services, systems, software, and products.

Dag’s primary focus is on teaching effective sales communication to design and construction professionals. His second seminar, Design and Delivery of Effective Technical Presentations, deals with non-business development communication.

“This seminar was outstanding. This is easily the best seminar
 that I have attended to date. This content captured the very
 essence of effective, positive communication. This should be
 the de-facto communication model.”
     —Senior Engineer at EMC Corporation.

Experience: Highlights show extensive engineering centered business development experience:

• Native of Norway. Engineering graduate of Oregon State University in 1966.
• Ten years with various positions in the Marketing & Sales Department of Leeds & Northrup Company, a former major international custom systems manufacturer.
• Ten year as principal and co-owner of EMA, Inc., a management and consulting engineering firm. Held position as Sr. Vice President responsible for marketing and business development that contributed to a 10 year average annual growth rate of 35%.
• Principal owner of Dag Knudsen, Inc. since 1985.
• Licensed Professional Engineer.
• Author of numerous technical papers, published in proceedings in U.S. and abroad.

Activities: Highlights show consistent contributions to the technical field:

• Water Environment Federation: Member of its National Program Committee (1979-1984) and its Technical Practices Committee (Chairman of committee producing Manual of Practice OM-6) (1982-1984).
• Institute of Electrical and Electronics Engineers (Sr. Member) and its Power Engineering and Communication Societies.
• Society of Marketing Professional Services, Speaker at its National (1987, 1991 and 1994) and numerous regional and local meetings.
• American Council of Engineering Companies: Moderator of the Council’s video on Value Based Compensation, speaker at National Conferences (1986, 1989, 1992, 1994), former member of its Procurement Committee. Chaired subcommittee producing a QBS informational video.
• Consulting Engineers Council of Minnesota, Member of its Board of Directors (1988-1990). Active in committees, including Committee on Qualification Based Selection.
• Chair of the Minnesota Coalition for Qualification Based Selection, Inc. 1992-1993. Board member 1992-1996.
• Presenter at the American Public Works Association’s 1998 Internationally transmitted Satellite conference on “Selection and use of Consultants.”
• Member Consulting Engineers Council of Minnesota, American Council of Engineering Companies, National Society of Professional Engineers, Institute of Electrical and Electronics Engineers, National Institute for Engineering Ethics, General Semantics Society, and Minnesota Wood Workers Guild.

Authorships:

• “Value Based Compensation for Design Services.” Presented at the Fédération Internationale Des Ingénieurs Conseils (FIDIC) 1989.
• “Qualification Based Selection of Design Professionals,”a paper.
• Contributor to two books on Management and Automation.
• Audio cassette on Qualification Based Selection.
• Authored, presented, and published 12 papers on technical topics.
• Six-cassette audio tape album on Business Development.
• Audio cassette on Pro-active Positioning, the Key to Profitable Wins.

Professional recognition:

• Elected to the College of Fellows of the American Council of Engineering Companies for his “achievement of distinction in the nations’s largest consulting engineering organization.”
• Recipient of “The Tom Roche Motivation Award” for his long term contribution to the Consulting Engineers Council of Minnesota.
• Recipient of the Presidents Award “in recognition of the significant contribution of time and effort for the benefit of the Consulting Engineers Council of Minnesota”(1990-1991)