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Seminar Agenda
The program starts by establishing what it takes and
means to be persuasive and ends with delivery of student-prepared
persuasive presentations.
Day One
8:00 Presentation analysis.
Identifying the problems that must be solved.
- Introduction, program overview and objectives.
- Solicitation of specific presentation (and proposal) problems
to which you want solutions.
- Analyze the presentation function and appraise the impact
of fundamental problems in presentations.
Effective visual aids
- Examine design constraints due to audience limitations
in acquiring and processing information.
- Present factors which greatly impact audience’ comprehension.
- Prove why the classical cue-note type “bullet charts”
are poor tools.
- Introduce and distribute the Presentation Aid Layout (PAL)
frame.
- (Exercise) Demonstrate how the PAL helps overcome all
the typical problems found in presentation visuals.
- Present factors and methods that greatly improve comprehension
and recall for the audience.
Productive audience analysis
- Analyze why some interview presentations are poor, others
excellent, and still others superior.
- Examine audience (selection committee) characteristics
which influence acceptance of the presentation message.
- Examine the role of the Thesis Title in winning audience
understanding and acceptance.
- Introduce the 5-W Format Filter—an audience analysis
tool.
- Demonstrate and practice how the 5-W Format Filter ensures
the right emphasis and the right message for any given audience.
- Learn to establish credibility that wins acceptance of
your message.
- Learn a most powerful persuasive tool, a tool that has
great impact in overcoming obstacles to winning.
12:00 Lunch (Presentation by the Chef!)
1:00 Design the winning presentation
- (Workshop) Apply the method to a sample presentation.
Designate three-person teams. A step-by-step walk-through
guides teams of participants in the creation of highly focused,
persuasive presentations. Each team selects a topic from
a menu and develops a five-minute presentation.
Learn how to determine the winning criteria, how to prove
you can deliver that which is of priority interest to the
client, and how to develop effective graphics. Each team
receives coaching in message development.
5:00 End Day One: Homework assignment (just a little :))
Day Two
8:00 Expand the method for application
to various formats and various lengths of presentations
- Recognize that the basic structure forms the foundation
for any length presentation.
- Learn how to create an executive summary that is brief,
strong, persuasively argue why they should select you, and
how it forms the foundation for the proposal executive summary.
- Learn how to expand the executive summary to 20 minutes,
hours, days, weeks, or months—to any length presentation.
- Learn how to deal with complex audiences who have diverse
and conflicting interests.
Evaluate and refine the effective presentation
- Introduce the storyboard concept—a time management
tool.
- (Workshop) Define and demonstrate the virtues of the story
board device in presentation development and review.
- Introduce the Protopresentation concept—testing the
message efficacy.
- (Workshop) Define and demonstrate the virtues of the protopresentation
(as delivered from the storyboard) in securing data, approval,
and timely input from executives and peers.
- Seminar leader reviews storyboards, coaches each team
in effective visual design, and audits protopresentations.
Recognize how presentations translate
into reports and proposals
- Apply the presentation message to persuasive writing.
- Structure the persuasive proposal.
- Learn how to overcome reader constraints.
- Introduce a structure to assure that the persuasive message
is read and understood.
12:00 Lunch
1:00 Deliver the effective presentation
- Examine media choices and key aspects of presentation
preparation.
- Consider best techniques for delivery of the visuals.
- (Workshop) Teams present their five-minute presentations.
- (Exercises) Seminar delegates learn to appraise each performance
using standardized appraisal forms.
Conclusion
- Solicitate delegates’ collective opinion confirming
seminar’s solution to practical problems as posed on
Day One.
4:30 End of two intensive days of presentation
design and delivery
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